Home appliances are mundane in thought. They sit in a corner, quiet until its owner is done with it. But when they need replacement, they’re not so simple anymore. It requires a lot of thinking to purchase a home appliance, especially a major one. Refrigerators, stoves, and other big appliances don’t come cheap. Owners expect more of them aside from their usual purpose. And this is one of the reasons why home appliance stores need to have effective sales and promotional techniques.
How do you convince a buyer to purchase an expensive dishwasher? How do you promote a smart air conditioner? How do you encourage customers to return to your store to buy other kinds of home appliances in the future?
These are the tough questions that home appliance stores need to answer when developing their sales and promotional techniques. In today’s article, you’ll learn how to answer these questions. You’ll know the effective approach to selling home appliances. But before that, get a deeper look at the background of home appliances in today’s market.
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The Home Appliance Industry in the US
The home appliance industry in the US had revenue of $52.7 billion in 2020. It’s a vast market that comprises three categories: white goods, small home appliances, and smart appliances.
In the old days, large appliances were mostly white, thus their name “white goods.” They are major appliances that include refrigerators, freezers, air conditioners, washing machines, and other large appliances used for domestic purposes.
On the other hand, small home appliances are electric-powered appliances that include microwave ovens, coffee makers, toasters, vacuum cleaners, food processors, and many others with various functions.
Smart appliances are new in the market. In recent years, consumers have seen the launch of home appliances that can be remotely operated and accessed. They are smart appliances that can be connected to the internet. There are smart TV, smart refrigerators, smart air conditioners, and many more.
The home appliance market offers many products and options. They can be available in brick-and-mortar and online stores. But whether you sell in a physical store or online, you still need to sell your products effectively, attract new customers, and keep existing clients in the following ways.
1. Provide a Demo of Your Products
Set up a live demonstration of your appliances. The best place for a live demo is at the storefront. But if you have an online store, you can create a video of the demo, and customers can watch it anytime.
Live demos enable customers to actually see how a product works. This can be most beneficial for new products in the market. Smart appliances are often complicated to operate. Apart from learning how to turn them on and off, customers would want to see firsthand how to connect smart appliances to the internet and operate them remotely.
Live demos are also an excellent opportunity to answer customers’ questions. Customers are more inclined to purchase if they see no issues with the use of a product.
2. Add Extra Value to Your Products
Extras such as extended service warranties, flexible financing, and free shipping or delivery can attract more customers.
Customers can have peace of mind with warranties. They don’t have to worry about unexpected repairs once they buy a product. It can also convince them to proceed with the purchase if they know that you can deliver for free.
Financing that gives customers up to three months to pay can also help entice new customers.
3. Offer Service Enhancements
Repeat customers always look for service enhancements with their purchases. They get value for their money through added services such as repair services and product installation services.
For example, aside from the warranty repair service, refer your customer to a local vacuum repair shop from which they can get a discount. Or, you can offer to install the product in a customer’s house.
4. Limited-time Offers
Offering products in a limited time can move them quickly. If customers see that a product on sale can be purchased for a limited time only, they will buy them fast. It’s also a great way to introduce new products.
5. Offer Bundled Products
Bundled products also move items quickly. You can offer volume discounts for bundled products. Just make sure that bundled products can be used together.
For example, you can bundle a speaker with a multimedia player or a refrigerator with a food processor. Although most customers have a product in mind when they come to your store, bundled products can entice them to purchase and spend more.
6. Keep Learning
With the rise of smart appliances, your store should also be adaptable to digital technology. An online store can help boost sales. You can easily target your audience even without maintaining a physical store, and it offers convenience.
The home appliance industry will keep on growing, and so should you and your store. You should be prepared for the arrival of innovative home appliances soon. Part of your preparation is to learn more about effective promotional and marketing strategies to attract more potential customers.